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Mission Statement

We believe diverse teams and data-driven strategies lead to the best results. Coopera champions financial inclusion for all by leveraging analytics, enabling organizational change, and providing strategic insights.

Who we are.

Coopera (ko-pair-ah) means "cooperate" in Spanish.

Coopera is a full-service multicultural analytics and consulting firm. Our dedicated multicultural and multilingual personnel work closely with credit union clients across the U.S. to assess their needs and create growth strategies designed to increase multicultural membership, revenue growth and loan volume. Our solutions also support other organizations in need of cultural change and a deeper understanding of underrepresented market segments poised for growth and opportunity.

We are an organization dedicated to helping others find meaningful ways to be inclusive in their business. Our roots in the credit union movement allow us to understand the cooperative mission of credit unions and to help them stay true to those philosophies while expanding and moving into new markets.

Founded in 2006 by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company (AMC), and is headquartered in West Des Moines, Iowa.


Coopera previously focused efforts primarily on expansion into Hispanic markets; however, as the world evolves so do we and we have expanded our analytics services to include many of the growing multicultural segments in the U.S. including Black/African American, White/Anglo, Asian/Pacific Islander, Native American and two or more races. 

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Contact us to learn more about building a more inclusive culture.

Victor Miguel Corro headshot, CEO of Coopera

Victor Miguel Corro


Jennifer Esperanza headshot, Diversity, Equity & Inclusion Director

Jennifer Esperanza, Ph.D.

Diversity, Equity & Inclusion Director

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Thania Johnson, MBA

Data Analytics Lead


Michele Driver

Client Support Coordinator


Let us help you get connected.

Coopera has several strategic partnerships in the credit union industry that strengthen our ability to serve credit unions and their efforts to serve a diverse makeup of members.

CU DEI Collective - a group of likeminded businesses in the credit union industry working together to share best practices in relation to diversity, equity and inclusion (DEI).

Inclusiv - a certified CDFI intermediary helping low- and moderate-income people and communities achieve financial independence through credit unions.

Juntos Avanzamos - designation for credit unions committed to serving and empowering Hispanic consumers.

ViClarity - supports credit unions with understanding the compliance requirements of financial inclusion programs.

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