About this White Paper:
Trust and personal connections are the two strongest drivers of purchase intent among Hispanic consumers. They can also be the most difficult bonds to establish between a consumer and a brand. Credit unions, however, have something of an advantage.

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Coopera | 7745 Office Plaza Drive North, Suite 170 | West Des Moines, Iowa 50266 | 866.518.0214 | info@cooperaconsulting.com

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