Víctor Miguel Corro, CEO

As CEO of Coopera, Victor promotes Coopera’s approach to serving Hispanics throughout the credit union industry. This comprehensive approach has helped credit unions and credit union industry organizations position themselves for long-term growth by serving Hispanics.

With more than 20 years’ experience working with credit unions on a global scale, Victor has a proven history of finding solutions to industry challenges through collaboration. He joins Coopera from the World of Council of Credit Unions (WOCCU) where he served in a variety of roles for the past two decades. Most recently, Victor was vice president of member services, education and training. As such, he managed the organization’s worldwide partnerships program, helping its more than 90 international members realize measurable value for their membership. Victor assisted in directing WOCCU’s membership communications and engagement strategy, through which he designed strategy to drive adoption and transition to digital touch points.

Victor, a certified Credit Union Development Educator, has consulted with the Credit Union National Association, as well as Coopera, on product strategy and culturally relevant translation of materials for new markets. He serves on the Member Advisory Experience board committee for Summit Credit Union in Madison, Wisc. and is an associate board director for Blackhawk Community Credit Union in Janesville, Wisc. Corro is recognized as a global credit union industry expert and is a frequent speaker within the worldwide credit union movement.

Victor came to the U.S. from Panama as a teenager to study at the University of Wisconsin-Eau Claire on a Fulbright Scholarship. He has a bachelor’s degree in economics and Latin American studies, is an avid traveler and photographer and resides in Wisconsin with his wife and two children.


Tania Perez, Client Support Analyst 

As Client Support Analyst, Tania engages in Coopera's product development and quality assurance while working on assessments and analytics to help clients leverage insights for credit union growth This includes assessments and analytics reports, consulting, training, marketing services, and translations. Tania works closely with the Client Relations team and assists with the coordination of client communications, new-client onboarding processes and fulfillment of client requests.

Prior to joining Coopera, Tania worked at State Farm Insurance and the Attorney General’s Office of Iowa in sales, customer service and support roles. Tania’s professional and educational background, as well as her bicultural understanding and bilingual skills are a great asset to Coopera and its clients. 

Among Tania’s recent accomplishment is the founding of two first-ever Latino organizations on the campus of Simpson College in Indianola, Iowa: a local chapter of the Latina sorority Sigma Lambda Gamma Eta Zeta and Latinos Unidos, a student-run organization dedicated to educating students about Latino culture and diversity. She has also served as an assistant teacher for Trinity United Methodist Church in Des Moines, helping individuals who recently arrived the U.S. learn English. Tania is a graduate of Simpson College with majors in political science and Spanish and resides in Des Moines, Iowa.


Yaneth Torres, Operations Support Coordinator

Yaneth Torres

As Client Support Specialist, Yaneth supports the delivery and fulfillment of Coopera's products and services. This includes assessments and analytics reports, consulting, training, marketing services, and translations. Yaneth works closely with the Client Relations team and assists with the coordination of client communications, new-client onboarding processes and fulfillment of client requests.

Prior to joining Coopera, Yaneth worked as an Administrative Assistant at El Mariachi Mexican Restaurant in Hawaii. She has many years of customer service experience that has strengthened her interpersonal and leadership skills.  

Yaneth is a recent Grand View University graduate with her degree in Business Administration and a concentration in Marketing. During her attendance at Grand View, Yaneth was a member of the Multicultural Student Ambassadors Leadership, Diversity Alliance Club, Phi Beta Lambda Business Club, and Viking Volunteers. She also served as a mentor to Hispanic high school students at East High School in Des Moines.


Meet the AMC Board
Murray Williams - Chairman & CEO, Affiliates Management Company
Murray Williams serves as the board chairman and CEO of Affiliates Management Company (AMC) and has held this role since July 2018. In this position, he provides governance oversight and innovative leadership for Coopera, PolicyWorks Iowa, ViClarity and First Community Trust, N.A. Murray also serves as the president and CEO of the Iowa Credit Union League (ICUL). Murray has been with AMC and its family of companies since 1996. He earned his Certified Association Executive (CAE) designation through the American Society of Association Executives and is a graduate of the Harvard Business School Executive Program. Murray received his MBA and a BA with honors from Iowa State University. He has served on the CUNA Strategic Services board along with other industry leadership roles. Murray has been inducted into the International Executive Volunteer Corps for the World Council of Credit Unions and is a recipient of the Leadership and Support Award by the Network of Latino Credit Unions and Professionals. He is former chairman of the national Public Relations Society of America's Association/Nonprofit Section and is active in his local community, including serving on the Des Moines Social Club board of directors.
Monica Fischer - Consultant
Monica Fischer serves as a consultant to Iowa nonprofit organizations as a representative for a private charitable foundation that provides anonymous financial investment in the human and social services sector. Prior to beginning this work in 2006, Monica served for more than 12 years in state government, including as Deputy Director of the Iowa Department of Cultural Affairs, Communication Director for the Iowa Finance Authority and Press Secretary in the Office of the Governor. She is active with the Iowa Council of Foundations and the Community Foundation of Greater Des Moines and has served on several nonprofit boards. She received her Master of Public Administration from Southern Illinois University and her Bachelor of Arts from the University of Iowa.
Matt Dodds - Chief Operating Officer, Dupaco Community Credit Union
Matt Dodds served as Dupaco Community Credit Union’s senior vice president of consumer lending from 2003-2012. He then became the Chief Operating Officer at Dupaco with oversight and responsibility over Dupaco’s 18 physical branch locations and multiple departments. Matt is a current and past participant with CUNA Lending Council, CUNA Mutual Group Customer Experience Advisory Panel, AdvantEDge Analytics Co-Creation Council, CUES and the Northeast Iowa Chapter of Credit Unions. He holds a BA in finance, with a minor in accounting from Minnesota State University, Mankato. His continuing education milestones including holding the Certified Chief Executive (CCE) designation from CUES having completed CEO Institute conducted at the Darden School of Business at the University of Virginia, the Johnson Graduate School of Management at Cornell University, and the Wharton School at the University of Pennsylvania. Matt has also completed the CUNA School of Residential Mortgage Lending.  Locally, he is currently the Vice Chair of the Iowa Credit Union League Board of Directors. 
Bob Hoefer - Strategic Consultant, Dupaco Community Credit Union
Bob Hoefer is strategic consultant to the Dupaco Community Credit Union Board of Directors. He retired as Dupaco president/CEO in 2012, after more than 48 years of service to the credit union. Hoefer is an honorary director and past board chair of the Iowa Credit Union League and has provided service to the Credit Union National Association (CUNA) Renaissance Commission and Governmental Affairs Committee, Credit Union Executives Society (CUES), National Association of State Credit Unions, Filene Research Institute, and was an Iowa Governor appointed past board member of the Iowa Student Loan Liquidity Corporation. He currently serves on the TMG Financial Services Board of Directors. He has been recognized for his leadership of a Top 5 Iowa employer in 2011 by the Des Moines Register, named Boss of the Year by the Dubuque Jaycees in 2006. In 2005 Hoefer was inducted into the CUES Hall of Fame, in 2001 was recognized with the Iowa Credit Union League Cooperative Spirit Professional Award, and was named the first-ever Iowa CUES Manager of the Year in 1985. In 2011, he was named the CUES Outstanding Executive, an award presented for excellence in leadership.

Tom Kuehl - Consultant
Tom Kuehl has been active in the financial services industry in Iowa for more than 30 years most recently serving as president and CEO of The Members Group (TMG). He also served chief operating officer of AMC from 2008-2011 and as the president of Iowa Corporate Central Credit Union from 1981 to 2008. Before joining TMG, Kuehl worked for Postal Finance Company and First National Bank in Sioux City, Iowa. He graduated from Briar Cliff College in 1974 and served in the United States Army from 1966 to 1969.
Helen Pearce - CEO, Cedar Falls Community Credit Union

Helen Pearce serves as CEO of Cedar Falls Community Credit Union, where she held various prior positions in her 35 years serving the credit union’s members. Pearce served as president of Iowa’s Black Hawk Chapter of credit unions. She is a member of the ICUL Board of Directors and  is currently chair of the ICUL Board of Directors. She serves on the ICUL Advocacy Committee and  is an ex officio member of the  Iowa Credit Union Foundation Board. Currently she  serves on the board of the Iowa Institute for Cooperatives, and is  serving as Vice Chair of the Cedar Falls Housing Commission.


Vada Grantham - CEO, Abidica

Vada and his wife started their first company in 1987 in the food promotion industry where they provided food samples in the supermarkets and Cosco stores for a client list of General Mills, Keebler, Pillsbury, Nabisco, Kraft and more. They sold the company in 1999 with over 500 employees in eight Midwestern states. Today, Vada is a major shareholder in a full-service research firm located in downtown Des Moines and CEO of Abidica, a consulting firm with headquarters in Des Moines, IA and operations in West Africa (Cote d’ ivoire/Ivory Coast) where they specialize in real estate development and mining. Vada is also a professor at DMACC where he teaches business courses. He received a BA degree in Business from Grand View College in 1987. He has mentored and judged numerous investor start-up business competitions for the private and public sector.

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