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Why the Hispanic Market?
It’s the largest, fastest-growing and most underserved community by credit unions. You can’t wait for the Hispanic market to adapt to you, you must adapt to the market.

Don’t believe us?
Even the FDIC projects that Hispanics will account for more than half of the U.S. retail banking growth in the coming decade.


  • 1 out of 6 U.S. residents is Hispanic
  • 1 in 5 children under 18 is Hispanic
  • 1 out of 2 Hispanics is unbanked or underserved
  • Hispanic purchasing power exceeds $1 trillion


  • By 2020, second generation Hispanics are projected to outnumber their parents throughout the country


  • Hispanics are expected to make up almost one third of the US population by 2050

Want vs. Need.
Serving this market will demand you look at personnel, product, processes and promotional strategies in a new way. It’s not enough to want to serve the Hispanic market, you must realize that you need to serve it in order to grow.

Do Well By Doing Good.
Not only will your efforts help your bottom line by increasing financial consumer growth and assets, your efforts will empower and create wealth among local underserved populations. You will be making a difference in the communities you serve, while charting a course for future growth.

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