Hispanic Opportunity Navigator (HON)
Save time, money and reach success faster by using Coopera’s Hispanic Opportunity Navigator. Dozens of credit unions have used the HON to design a strategic Hispanic growth plan that works best for them – regardless of what stage of service to Hispanics they have reached.

The HON is a strategic planning tool designed to accelerate your credit union into the next phase of growth. This comprehensive assessment has been used by many credit unions to start their Hispanic outreach programs and is proven to save you time and money as you embark on your Hispanic outreach efforts. The assessment includes:

  • Customized Road Map
  • Needs Assessment
  • Demographic Market Scan
  • Branch Analysis
  • Hispanic Membership Analysis
  • Report and Presentation

Price: Pricing is tiered and based on asset size; discounts are available. Contact Coopera for a quote.

Hispanic Membership Analysis (HMA)
Would you like to know how many Hispanic members you have and what products and services they are using? Through our compliant, Hispanic Membership Analysis reporting we can determine to a 90 percent confidence level how many of your existing members are Hispanic, as well as determine their language preferences. Use your individualized HMA reports to set a baseline for growth of your Hispanic outreach strategy, to measure ongoing progress or to develop new marketing and product strategies.

Price: Contact Coopera for a quote.

Hispanic Strategy Package: The HMA is available as part of a bundled package of services. Download the Hispanic Strategy Package Flyer (pdf).

Hispanic Target Market Analysis
By analyzing Hispanic specific marketing intelligence related to your branch trade areas, field of membership and current Hispanic membership characteristics, we will provide a recommendation for your credit union’s primary and secondary Hispanic target markets to include acculturation levels, language preference and dominant life stages.

Price: Contact Coopera for a quote.


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