Des Moines Metro Credit Union (www.dmmcu.org)
Des Moines, Iowa
Asset size: $42.9 million
Our branch is located in the heart of where the Des Moines Hispanic population lives and works. We started working with Coopera three years ago when we were looking to expand our business opportunities within the Hispanic community. Coopera’s Hispanic Member Analysis has been very helpful to consistently tracking our success in reaching the Hispanic market. It has helped us create benchmarks and goals to define our successes.
We rely on Coopera for accurate translations and assistance in creating culturally relevant products, services and materials. At their recommendation, we offer the Hispanic community many programs to meet our members’ financial needs, like a credit builder loan program and the prepaid Coopera Card.
Coopera has helped us set and reach our goals and kept us accountable. We have an excellent working relationship with the Coopera team. We meet on a monthly basis to discuss outreach and marketing planning, and the Coopera team also meets with our management team and board on a quarterly basis to discuss where we are with our initiatives.
We would not have the successes we have today without their help. Before working with Coopera, we were having negative membership growth. Through our relationship with them, we are achieving positive, healthy growth, increasing our membership one percent per year, as well as growing assets, such as new checking accounts.
We will continue to look to Coopera in the future to help us grow at a steady pace and help us create new strategies.
- Traci Stiles, Business Development Manager
Travis Credit Union (www.traviscu.org)
Asset Size: $1.9 Billion
With 22 locations in Northern California, our membership is made up of a very diverse population, including a large Hispanic community. We had already set our strategic direction to target our efforts to grow our Hispanic membership when I heard Coopera founder Warren Morrow speak at a conference about how Coopera was helping credit unions with their efforts. I knew at that point we were ready for their help in achieving our initiatives.
We began working with Coopera in 2009, initially utilizing their consulting services to develop strategies to make our credit union more visible in the communities we serve. At their recommendation, we also worked with the Hispanic Opportunity Navigator (HON) to determine how effective we had been in serving the Hispanic community and to identify what the opportunities might be in the future.
With Coopera’s guidance, we have enhanced our outreach programs to build awareness for our credit union within the communities we serve. We have also initiated pilot programs at several of our branches that have larger Hispanic populations. We work regularly with the Coopera team and rely on their guidance for our training programs, including our employee immersion process, as well as our marketing efforts.
Coopera has been a strong strategic partner for us, and we look forward to continue working with them to expand our business opportunities with the Hispanic community in the future.
- Shérry Cordonnier, Director, Corporate Relations